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Valuing your internal brand

Valuing your internal brand

Communicating your company values is essential to provide motivation and increase the employee engagement levels of your people at work. Your values need to align with both customer expectations and employee viewpoints too.

Read our latest guest blog on the power of developing and communicating your internal brand to your employees.

Your company values determine how all your employees (including senior managers) are expected to behave and therefore determine your brand. This is how your customers will judge you. It's no different for employees either - because of this it is important for your internal and external brands to be closely aligned. Watch this very short video of how Virgin Atlantic used their TV ad to not just celebrate their 25 years of success but also to make the link of how being one of their customers and being one of their employees can be such a great thing. Look out for the words, ‘I need to change my job’ and ‘I need to change my ticket’.

How values determine a brand

Your company values need to be clear for everyone to understand. Your values will become your guiding light and will attract like-minded people – i.e. your employees as well as your customers. Your employees will need to be trained to become competent in the behaviours that demonstrate your values, adding their own personality. Every touch-point with a customer will be an opportunity for an employee to either enhance or damage your brand reputation.

In summary your values will articulate your brand, internally as well as externally. Ultimately your customers and your employees will not judge you by your stated values but  by how you live by them. So make sure they are real.

At Beyond Theory we provide business training and coaching to help employers of all shapes and sizes to develop their own values, their brand and their company culture. Contact Paul Beesley for more information or to request a complimentary consultation.

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I was part of a group of 8 managers who took part in a 1 day Managing Performance workshop with Paul that he conducted... Read more →

Samantha Cooke - 14 Aug 2024

Training was very helpful for the stage I am at in terms of my work, each module was well planned out and put together... Read more →

Taylor Clarke - 28 Feb 2024

I Completed the ILM engaging Leadership course with Paul Beesly and I have learnt so much from it, I think it also... Read more →

Sam W - 6 Feb 2024

Aircare Compressor Services engaged with Beyond Theory to train / re-train all of our Managers in ILM recognised... Read more →

Wendy Hayward - 14 Jul 2023

The SDI workshop was fantastic. Really interesting and very well delivered by Paul. I would highly recommend this. Read more →

Lexie Cuzzocrea - 20 Mar 2023

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