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Relax - Customer Service Is Easy. Or Is It?

“Customer service is easy”, “There’s no real skill to customer service, you just have to be nice”. “Just treat customers how you’d like to be treated”. As a trainer at Beyond Theory, delivering courses on exceptional customer service, I’ve heard these words many times. So, if delivering customer service is so easy, then why are so many companies and organisations asking for our help?

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Make Sure That Your Customer Journey Is Effortless

It’s worth remembering that a key measure of customer satisfaction is customer effort. This means that the easier it is for the customer to do business with you the better it is. Whether single channel, multi-channel or omni-channel the message is the same – easy and effortless means higher customer satisfaction.