Employee engagement strategy

Having an employee engagement strategy will increase your profitability and help secure the long-term success of your business.

What is employee engagement?

Here is our summary:

• Employee engagement describes the two-way relationship between employer and employee.
• Engaging employers provide the conditions for employees to give their best.
• Engaged employees work with colleagues to improve performance for the benefit of their organisation and customers. We call this the psychological contract.

Engagement requires a clear alignment between personal and organisational objectives and values. This results in consistent levels of proactive and discretionary effort.

Employee engagement helps define your workplace culture. Your levels of employee engagement will determine how people feel about working for your organisation. After all, it's not businesses that succeed, it's people that succeed.

How can we help increase your employee engagement?

We will help you to:

• Create a strategy that is properly balanced to motivate your team to meet your business goals and objectives.
• Improve the leadership skills within your business so your teams feel inspired and enthused.
• Increase business growth by delivering Wow! moments to your customers so they come back for more and tell others to do the same.

You are probably already familiar with the concept of the customer journey. We know that employees have a journey of experiences too. We will encourage you to consider the employee experience at each of the many touchpoints throughout the employee journey.

Our approach is practical yet based on the latest research from trusted sources. We pride ourselves on our ability to demonstrate tangible results in everything we do.

Why is employee engagement so important?

Imagine a situation where two thirds of your production machines were not fully operational. No doubt you would want to correct this as soon as possible. The same goes for people too – statistics consistently show that levels of high employee engagement remain stubbornly low. Poor employee engagement means lower productivity. Profitability suffers.

Attracting and retaining employees is an issue many companies are dealing with. We believe that addressing employee engagement is the answer.

We advocate treating your employees like customers. They can leave at any time. Just as customer loyalty is essential to any business, high levels of employee engagement pays dividends too.

The world of work continues to evolve. As employee expectations increase, engagement takes on even greater significance. For example, hybrid working provides its own challenges for keeping employees engaged.

What does employee engagement deliver?

High employee engagement delivers greater discretionary effort where people go the extra mile. Engaged employees feel motivated, valued and show a passion for their work, their company and their customers.

Engaged employees have less absence, higher commitment and act as company ambassadors. They make fewer mistakes and are more productive.

The business case is well made. Take a look at these statistics from Engage for Success as evidence:

• Employers with engagement scores in the bottom quartile averaged 41% more employee turnover, 51% more inventory shrinkage and 62% more accidents.
• Employers with engagement scores in the top quartile averaged 12% higher customer advocacy, 18% higher productivity and 12% higher profitability.

(Source: ‘Engaging for Success’ by David MacLeod & Nita Clarke)

---

What steps can you take to improve employee engagement?

We recognise that every business is unique. However, research from Engage for Success identifies 4 common themes found in organisations with high engagement:

Strategic narrative

Tell the story of why and how your company has been created, how it adapted during recent events, and where it's heading. People need to have their confidence inspired.

Engaging managers

Managers need to be situational leaders, providing direction and support as needed. One-size-fits-all doesn’t work in leadership. Flexibility is key.

Employee voice

Employees are your best source of feedback. Provide ways to listen actively, not just via annual surveys, but continuously and meaningfully.

Integrity – living the values

Make sure your organisational values are integrated into daily business – recruitment, onboarding, performance reviews and recognition. Everyone must live the values with no ‘say-do’ gap.

How is employee engagement measured?

Having a strategy is just the start. As with any business activity, it needs to be measured and refined. We’ll help you create your own metrics, including:

• Leveraging your existing KPIs via our data analytics services.
• Creating your own engagement dashboard with a custom employee engagement index.
• Designing and delivering your own employee engagement survey.

We will help you choose the best and most cost-effective options for your business. We're based in Northampton, Northamptonshire and work across the UK and beyond.

Our guarantee

Everything we do at Beyond Theory is backed by our brand promise: if you're not satisfied, you don't pay.

Do you need to know more? Why not contact us on 01604 212505 or request information below. We’d love to hear from you.