02 June, 2020

Stop Selling and Start Solving - but make sure you qualify the customer first

At Beyond Theory we believe in sales through service - an honest, thoughtful and ethical way of selling. We prefer to promote the idea of solving problems than selling. We call this our consultative selling approach.

01 May, 2020

Relax - Customer Service Is Easy. Or Is It?

“Customer service is easy”, “There’s no real skill to customer service, you just have to be nice”. “Just treat customers how you’d like to be treated”. As a trainer at Beyond Theory, delivering courses on exceptional customer service, I’ve heard these words many times. So, if delivering customer service is so easy, then why are so many companies and organisations asking for our help?

21 April, 2020

Go On - Make That Telephone Call...

Go on. Make that telephone call. You may never know what magic you will discover and memories that you’ll create and treasure as a result.

14 March, 2020

Make Sure That Your Customer Journey Is Effortless

It’s worth remembering that a key measure of customer satisfaction is customer effort. This means that the easier it is for the customer to do business with you the better it is. Whether single channel, multi-channel or omni-channel the message is the same – easy and effortless means higher customer satisfaction.

17 February, 2020

The Only Way Is Ethics

Is it time for you to refresh your company’s values and behaviours to reflect what your customers and employees are expecting? This blog article focuses on the growing importance of business ethics for both customers and employees.