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The Lifetime Value of a Customer

We often see and hear about customer service measures such as Net Promoter Score (NPS) and Customer Effort. But the key measure of the Lifetime Value of a Customer rarely gets a mention. Let’s put this right.

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Why having a MBTI debrief matters

The Myers-Briggs Type Indicator (MBTI) is recognised as being one of the world’s leading psychometric personality profiling tools. But taking the test is only half the story. Here’s why... 

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When it comes to communicating at work, you can have too much of a good thing.

We have been helping individuals and teams improve their ways of working for the part 10 years. One of our most popular personality profiling tools is the Strength Deployment Inventory – now known as the SDI 2.0. What we like about using the SDI 2.0 is that it lets us discover our overdone strengths as well as our strengths i.e. when and where we need to temper our approaches.

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What Employees Want From Their Managers

Recent research published by consultancy Karian & Box points to four keys things that employees wan from their managers in 2022. This is not dissimilar to the wants and needs pre-pandemic but it seems that employees are becoming more choosey and less patient than ever. In a nutshell and with more job vacancies than people right now, if they don’t get what they want then they’re off to pastures new. Employee engagement remains as important as ever.

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Employee Engagement - Look After Your People And They Will Take Care Of Your Business

Beyond Theory celebrates its 10 anniversary on 24 May 2022. Judith Halliday, editor of All Things Business magazine, recently caught up with Beyond Theory's director Paul Beesley to get his thoughts and insights on the importance of employee engagement.

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We have been working with Paul for the past three and a half years. Paul has delivered training and facilitated sessions... Read more →

Vicky Allen - 25 March 2026

The Myers-Briggs training with Paul was genuinely insightful and engaging. He created a relaxed, open environment... Read more →

Danielle Gilbert - 24 March 2026

Well-structured and effective work for my team by strengthening collaboration, communication and motivation. A key component... Read more →

Julio Tabegna - 24 March 2026

I was part of a group of 8 managers who took part in a 1 day Managing Performance workshop with Paul that he conducted... Read more →

Samantha Cooke - 14 Aug 2024

Training was very helpful for the stage I am at in terms of my work, each module was well planned out and put together... Read more →

Taylor Clarke - 28 Feb 2024

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