27 August, 2016

The danger of the metaphor

We all know and appreciate the power of language. It is often said that the meaning of communication is the reaction you get. Language can be positive as well as negative. Language will often evoke emotion, both good and bad. Sometimes the issue is that w...

31 July, 2016

How to make an exhibition of yourself

We’re in mid-summer. Looking ahead the autumn is on our horizon. Autumn brings the business conference and exhibition season. So now is the time for you to begin to plan how to make an exhibition of yourself and your company – for all the right reasons o...

26 June, 2016

FAQs as a result of the UK voting to leave EU

At times like these, employee engagement takes on the greatest of significance. At Beyond Theory we have developed FAQs from a briefing that I have received from the Chartered Institute of Personnel & Development (CIPD). The CIPD is the 'go to place'...

17 June, 2016

Case Study – The Gonville Hotel, Cambridge, United Kingdom

In the past couple of weeks The Gonville Hotel received recognition by achieving number one status for hotel accommodation on Trip Advisor for Cambridge. This blog is the story of our contribution to the Gonville Hotel’s success. We have been working wit...

02 May, 2016

What the giants can learn about customer service from the challenger brands

In October we’re exhibiting at a niche business show. To support this we’ve decided to invest in a new exhibition stand. The design has been agreed and the order placed. Last week our new stand was due to be delivered. An international carrier was selecte...